Style guidelines

Primary marksPrimary marksUsage guidelines for the "bird" logo, the block "A" and our tagline.
Secondary marksSecondary marksUsage guidelines for the "mountain songbird" mark, the university seal and the Yosef head.
ColorsColorsAppalachian's primary colors and suggested color palettes.
TypographyTypographyCareful and creative use of our approved typefaces reinforces our personality traits and maintains clarity and cohesiveness in our marketing initiative.
Print publication guidelinesPrint publication guidelinesUniversity publications must include affirmative action, cost, and recycled paper statements.
Writing styleWriting styleGeneral guidelines and tips for successful promotional writing.

These style guidelines must be used by everyone who produces materials for Appalachian. Implementing the identity standards doesn't mean that all materials must look exactly alike. It does mean that materials must have some consistency among graphic identifiers, photographic emphasis, fonts, colors and message, so that they are easily identifiable as belonging to Appalachian.

In order to accurately represent Appalachian's brand and high standards for quality, all materials must adhere to the standards presented on this site. Materials governed by this site include, but are not limited to...

  • letters;
  • e-mails;
  • product and service information;
  • brochures;
  • flyers;
  • annual reports;
  • publications;
  • official websites;
  • newsletters;
  • print and broadcast advertising;
  • promotional videos and CDs;
  • stationery and business cards;
  • banners and posters;
  • indoor and outdoor signage;
  • promotional items; and
  • merchandise.
 

About this site

This website, produced by University Communications, is an electronic resource designed for those who produce materials for Appalachian State University. This site offers tools that will help you create and customize effective materials that represent the university in a professional manner and that are consistent with the institutional brand. Learn more

University Communications
Anne Belk Hall, Ground Floor
(828) 262-6156
http://uc.appstate.edu

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